On Saturday, December 7, 2013, I will be speaking with three other writers and digital marketing experts at the SCAD Atlanta Writers Boot Camp. Buy your ticket online here. Below are the session descriptions and other details from the website:
1 p.m. – 2:15 p.m.
NON-FICTION: YOUR STORY-YOUR BRAND Once upon a time, writers wrote, and played small parts in the business of promoting and selling non-fiction. Today, marketing and publicity budgets are miniscule even for established authors. The writer must create and sell a personal brand to support and sell the book. Author publicist and media consultant Alison Law shares timelines and tools of nonfiction marketing campaigns. She demystifies the “platform” – the social media presence that should be in place before submitting a book proposal or query letter. Learn how to connect with readers, booksellers and supporters, ultimately, to sell your book. Alison Law, writer, marketing and social media consultant, advises published authors, book publicity firms, public relations and advertising agencies, and a variety of businesses. Law was the assistant program director of the 2013 AJC Decatur Book Festival. In 2012, she launched SouthernSpines.com, an online community dedicated to celebrating and promoting southern writers, songwriters and poets, and “Books with Backbone.” Alison is a member and site publicist of the She Reads Book Blogger network. She is pursuing a master’s degree in English with a concentration in literary studies at Georgia State University.
2:30 p.m. – 3:45 p.m.
PUBLISHING NOW – AND BEYOND! Today’s publishing revolution surprisingly offers more opportunities than ever before. But how to sort through the maze – and cost – of options, such as traditional publishing houses, small independent presses and online opportunities, such as e-books and Amazon? How does a writer lucky enough to be published, form an innovative marketing strategy, based on the publishing model? Ramsdell will discuss opportunities and pitfalls, as well as high- and low-tech marketing, from book trailers to local writers groups, public readings and other tools that generate sales.
Catherine Ramsdell has taught new media, promotional, business and professional writing at SCAD since 2001.
She is a staff writer for the online magazine Popmatters.com., a speaker and lecturer. She has a Ph.D. from Auburn University.
4 p.m. – 5:15 p.m.
STORIES AND SNAKE OIL – HOW FICTION WRITERS LEVERAGE ONLINE PRESENCE
It’s easy to see why non-fiction writers and journalists need online platforms, but how can fiction writers benefit in tangible, measurable ways? Brock will discuss the e-book revolution, the use and value of social media pre- and post-publication, virtual chats, savvy networking, connecting with online book clubs and the book blogger community, and how professional storytellers can successfully establish an authentic presence in a virtual world.
Kimberly Brock is the author of The River Witch and recipient of the Georgia Author of the Year Award 2013. Her short works can be found in the anthologies Summer in Mossy Creek, and Sweeter Than Tea, and as a featured guest blogger on sites such as Writer Unboxed, Writer’s in the Storm, It’s Only a Novel and Psychology Today. She is currently the Blog Network Coordinator for She Reads, a national online book club.
5:30 p.m. – 6:45 p.m.
YOU CAN DO IT! How to build your own platform and extend your reach. For writers, a digital media presence is a must. But how and where do you start? For everyone, including the technology-challenged, this hands-on session will teach everything you need to know to get started, maintain and extend your platform.
Steve Aishman is a professional photographer, writer and curator in addition to serving as a SCAD Atlanta’s Dean of Academic Services.
WHERE: SCAD Digital Media Center, 1611 W. Peachtree St., Atlanta, Georgia, 30309.
COST: $65 at the door, cash, check or credit. $55 for early registration (payment received no later than Nov. 23.) Checks should be made to Ivy Hall-the SCAD Writing Center. Mail to: Attention Georgia Lee, Ivy Hall-SCAD Atlanta 1600 Peachtree St., 30357
* SPACE IS LIMITED. Early registration encouraged. For more information, contact firstname.lastname@example.org. 404-253-3206.
I’m looking forward to learning from my fellow speakers and the writers who’ll help us fulfill the promise of an “interactive” boot camp experience. What questions should I be prepared to answer from writers of nonfiction? What would you want to know?